Social Media Grows Up: The Safe, Legal and Effective Business Use of Social Media

Employers are learning that their employees, vendors, suppliers and competitors are interacting often, if not principally, through social media. While they worry about how they can be damaged by rogue commentators, the most astute organizational leaders understand that they can gain brand lifting benefits from embracing these new avenues of communication. Indeed, they'll be at a severe competitive disadvantage if they do not.

Please join us for this complimentary seminar presented by Tom Casey, managing principal of Discussion Partner Collaborative and author of the best seller, "Talent Readiness—The Future is Now" and David Casey, shareholder at Littler Mendelson. They will address the business case for embracing social media as an indispensable tool for branding and communicating and outline the compliance challenges and strategies for doing so lawfully and successfully.

Topics include:

• Putting Social Media In Context of Generations
• The CEO Point of View on Internal Social Networking
• Developing the Strategy-Challenge Our Assumptions
• Next Steps and the Need for Urgency
• Policy Basics—Monitoring Employee's Social Media Activities
  • Prohibited Conduct
  • Protected Activity—e.g., NLRB's view of protected "concerted activity"
• Firing Employees Based on Social Media Activities
• Friending by Managers and Friending Customers
• Protecting Trade Secrets
• Protecting Your Organization's Reputation

Registration and Breakfast: 7:30 a.m. – 8:00 a.m.
Program: 8:00 a.m. – 10:00 a.m.

Location
Boston Marriott— Burlington
One Burlington Mall Road
Burlington, MA 01803

Please respond by November 4, 2011. There is no charge for this program.

Please direct all requests for special accommodations to Kellie Nurko or call (973) 848-4752.

Application for Rhode Island CLE is pending. We provide SPHR/PHR credit.